MLB Starting a "Snapchatting" Trend

           The Major League Baseball business is still recovering from the backlash that it received after the infamous steroid era, so anything to attract positive attention to MLB is welcomed with open arms from Commissioner Bud Selig and baseball operations.  That’s why MLB PR executives are persuading players to partake in the popular social media outlet, “snapchat”, to give fans a unique insider look on their favorite players.  Players like Mike Trout from the Los Angeles Angels and Clayton Kershaw  from the Dodgers are having fun with baseball’s new idea as both players actively “snapchat” early on in the season. 

            The MLB season is the longest in all of sports by a significant margin.  There is an abundance of traveling involved and a long period of time for players on the 32 MLB teams to be spending time with each other.  Furthermore, the game of baseball by itself is long and pertains a family friendly environment that gives fans a different kind of experience for each game they attend. Thusly, Selig and his operatives are very smart to use “snapchat” as a marketing campaign.  Now weird things that happen in the bullpen or pranks pulled in the team clubhouse can be “snapchatted” and illustrated to fans everywhere.  The idea is a pitch to attract a younger demographic fan group because of the recent statistics that have emerged about people of ages of 30 and below are losing interest in baseball.  Any chance for fans to become intrigued by a particular player or team deriving from “snapchat” is a no brainer business approach by MLB.  Sooner than later other professional sports organizations will follow MLB’s intelligent idea and “snapchat” will soon become a widespread activity for all professional athletes.  

http://technewsnow.com/news/next-up-to-bat-for-major-league-baseball-snapchat

http://mashable.com/2014/04/08/major-league-baseball-snapchat/