advertising campaigns, more companies and organizations
are joining the social media movement. Social media tools such
as Twitter, Instagram, Facebook and Pinterest are being utilized
more than ever to generate brand awareness to a particular audience.
The newest member to join in the social media trend is
Major League Baseball. They are adding Snapchat into
their daily routine. The leagues social media producer,
Hali Stark stated, "We had been interested in the platform,
knowing a lot of our fans were there, and we had the ability
to reach a different demographic."
While some may argue that Snapchat might not be the best social
media platform for the MLB, I think it's a perfect route to take.
By using Snapchat, Major League Baseball is able to better
communicate their brand to a younger demographic. Baseball needs
to attract the younger audience that is mainly utilizing this app.
I know that when I receive a Snap, it is always from
a friend. By utilizing Snapchat, the MLB is making its fans feel more
like they are friends and less like they're customers.
This, in turn, creates loyal young fans for Major League Baseball.
I believe that the MLB is headed in the right direction with
this social media campaign and will generate a lot of success
from it.
I am a huge New York Yankees fan and I will most likely be Snapchatting a lot this summer. Once I heard Derek Jeter was retiring after this season, I bought the 16 Saturday games season ticket package. I think the Snapchat examples given above are creative and fun. I have to agree with you that MLB is headed in the right direction with their younger demographic. Go Yankees!!
ReplyDeleteI think this is a good idea for the MLB. As you mentioned, organizations are utilizing technologies more and more in order to reach a younger audience, and this is definitely a step in the right direction!
ReplyDeleteThis is great for the MLB but most of all the the younger fans. Its pretty amazing that the MLB is using this social media platform such as Snapchat to connect with their fans. This is a good social media campaign for any professional sports team.
ReplyDeleteI think this is a great idea for the MLB especially for younger fans. I have noticed through younger family members that the amount of kids playing baseball is now decreasing with the new popularity of lacrosse so hopefully this new snapchat will bring little kids back to not only watching baseball but also playing.
ReplyDeleteMy blog is on the same topic. I think this is a great business approach by the MLB. Anything to attract a younger fanbase, one that has decreased over recent years, is a smart business move for baseball as a whole.
ReplyDelete