In early 2011, Facebook launched a stand-alone
application for messaging. Mark Zuckerberg the CEO of Facebook stated that this
was made to create more room on the site for more add-ons and to be able to
expand on the application. He also explained how it would be easier to add-on
by completing updates on the app stores instead of the whole site, which is
more difficult. Since the release, the messenger app has added more emojis and
name recognition. The sales for the app have recently sky rocketed with a
seventy percent increase of new users in a three-month period. Another benefit
for creating a stand-alone messaging app is that the space saved on the site
can lead to Facebook groups.
The CFO, David
Ebersman has even hinted on more stand-alone apps that might join the ranks of
the messenger app. For example, a newsreader application and
a calendar application. Both of these would be linked with Facebook.
Zuckerberg also mentioned on how the company’s newest focus for improvement
will be in the area in which seem to be growing not only with their company but
also with others that oppose them like Instagram and Messaging.
http://mashable.com/2014/01/29/facebook-standalone-apps/
http://mashable.com/2014/01/29/facebook-standalone-apps/
Interesting. Maybe Facebook's projected downturn is a good thing, if practical and popular apps are to arise from it. Businesses nowadays have to be flexible and fluid in the way they handle their business. The brand name, Facebook, is still a powerful tool. Looks like they'll use that fact to their advantage.
ReplyDeleteI think this new messenger app is innovative and good for Facebook. I have experienced firsthand that the "chat" on Facebook can very slow loading and sending messages. Creating an app that focuses strictly on messaging through Facebook will make it more efficient and pleasing to the customer. The greatest part about the app is that it doesn't take up much space on a cell phone and it is easily accessible. Now, people have the ability to check their Facebook news feed and have messenger open on their phone preventing Facebook from being slow and frustrating. Zuckerberg is very good at continuing to make updates to Facebook, and although people see the network slowly dying, it will stay around as long as he continues to improve it and make it a better experience for the users.
ReplyDeleteI have to say, Facebook would not be missed. What was once a beautiful platform for connecting with friends, family, and finding new acquaintances has turned into a playground of sorts. Advertisers and fifth-graders run rampant while the rest of us, who were on Facebook before it became so wildly popular, run for cover. I think that this standalone messaging app is merely Facebook treading water--trying to save itself from disaster. Chat died along with BBM when iMessage and Twitter stole the show.
ReplyDeleteI agree with Nick, as much as i like Facebook for family stuff, i wouldn't lose much sleep over it not being around. Its over crowed with old people and young kids and too many people treat it like a diary. However, with them owning Instagram which is still really big they wont lose to much dominance in the social media world.
ReplyDelete