Social Media Involvement With Cities

Nowadays, it is obvious how much social networks are a part of people’s everyday lives.  It is rare to find someone who is not on at least one social network, assuming they are from a younger generation. An interesting question can come from this situation, that is: is there a city that values social networking over another city? The article “Why London Comes Last in Social Media City Rankings,” answers this question.

First off, the author introduces some statistics about the most popular accounts on Twitter, based on their followers. Some have nearly fifty million users following them. This is far greater than the population of most cities in the world. After this, we become aware of some of the various major cities throughout the world and there relationship with the numerous social networks. Statistics were taken from the various social networks and the study concluded the rate at which these major cities used social networking.

Surprisingly, a major city, London, came in last place on this list. London is a major metropolitan city and it is interesting that it ranks last on this list. However, the overall study even being performed shows how important social networks have become. Cities themselves even have Twitter and Instagram accounts that are used and looked at on a daily basis by many people. This shows that if a city can effectively use social networks, they can interact even more with their residents and it will be interesting to see what the relationship between social media of cities and the population evolves into. 

Check out the article itself: http://www.technologyreview.com/view/524056/why-london-comes-last-in-social-media-city-rankings/