Anyone who has a cell phone knows that there is always the need to refresh our social media applications. For example, when scrolling through Twitter people are constantly tweeting, which means constant refreshing to see what is next. Well what happens when there is nothing to refresh? Twitter understands that living in modern society means that we have a constant need for speed. With our short attention spans, we are constantly swiping to see what someone else has to say.
Twitter's company has just developed a plan to accommodate the mobile users who are constantly refreshing. Their solution is to show content that will distract their users until more content is available. This particular content would consist of suggested accounts that users would like to follow or any news that is trending out there in the world of social media. The company says that users may have to pay for this resource in the future, but they have not come to a final decision.
What has made Twitter so addictive is the simple pleasure of scrolling up and down the glossy screen of a cell phone to find what is next. This action causes for nearly 2 billion timeline views a day. But, if Twitter is making a tenth of a penny every time a user refreshes their tweets, why would they try to decrease the amount of timeline views if they can bank on it?
Article Link: http://bit.ly/MncYFl
-Sophia Morris-
I think that it is ridiculous that people feel the need to constantly refresh their tweets and see what other people are doing every second of every day. From a Twitter stand point, it is a great marketing ploy to bring in more revenue for Twitter, but it is just another useless part of Twitter in my opinion.
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