Touchdown Twitter!

If you tuned into the NFL Network’s Thursday Night Football broadcast tonight you may have noticed a considerable presence of the fast-food giant McDonald's. Tonight marked the debut of a recent McDonald’s, Verizon Wireless and NLF-Twitter Amplify partnership.

This strategic partnership, which is part of Twitter’s Amplify program, has the potential to extend the already mega-lucrative reach of the National Football League to additional markets worldwide. Furthermore, this partnership will allow for highly engaged fans to have access to exclusive content via Twitter. Such content will include game footage from NFL.com, as well pertinent match-up analysis. In addition, this medium creates an additional channel for trusted partners to pump advertisements into the palms of consumers.

To add a bit of perspective to this recent partnership, we must consider the enormous popularity of the NFL across the media landscape. According to The Nielsen Company, the 2012 NFL regular football season reached 200 million unique viewers. This statistic is truly staggering when you consider that it represents nearly 80 percent of television homes and 69 percent of all potential viewers in the United States alone.

Twitter, as an ever-growing social medium, has once again stepped up to the plate and smacked another massive home run.