Amazon offering deal to eliminate rivalry

On Wednesday November 6th, Amazon offered a deal to join forces with independent bookstore owners. This deal will allow Amazon to sell their books and give the independent owners a percent of commission of each sale. Amazon sees this opportunity to help fulfill the needs and desires of customers.

However, independent bookstore owners see this as a scam for Amazon to sell their books and earn a bigger piece of the pie. Bill Petrocelli, a co-owner of two independent bookstores in the Bay area says "I seriously doubt that many independent stores will take them up on it."(NY Times) Many bookstore owners don't like Amazon, and see Amazon as distrustful. They see this deal as an attempt to undermine their businesses.

Independents make up about 10 percent of book sales, which is down from 25 percent before Amazon. Jason Bailey co-owner of JJ Books in Washington is one of the independent owners who agreed to the deal had this to say about the offer "I have people coming in with their e-books readers to look at my books and then buy them online (NY Times)." "I may have helped sell the books, but I generated income for someone else, now I have a chip in the game. (NY Times)"

I think that Amazons offer to independent bookstore owners is an insult. Personally I think that this offer helps make Amazon more profit off your books, and leaves you with a small portion. The offer doesn't give the owners enough incentive to agree to it. Amazon is trying to manipulate bookstore owners to make a bigger a profit.

In my opinion, Amazon is trying anything and everything to get their hands on indenpendent bookstore owners books. Amazon is trying to build their empire, and they need more independent bookstore owners to help them build towards that. I don't think many bookstore owners took to kindly to the offer, and I don't think they had to think it over very long before they said no.

Here is the link to the story below

http://nyti.ms/HGaArc