Google is a top tech company and for this holiday season they have created a new marketing experience. Winter Wonderlabs are popping up across the United States as a place for consumers to play with the newest Google gadgets in one place. Currently there are Winter Wonderlabs located in New York City, Washington DC, Chicago, Los Angeles, New Jersey, and Sacramento.
I think that this is a great idea. Google is a well known company and this is a way for them to stay on the minds of shoppers this holiday season. There are tons of people who love the holidays and I am certainly included in that category. If I was to see one of these labs there would be no stopping me from looking inside. It's creative ideas like this that give companies a competitive edge. Plus going the extra mile like this provides great publicity and shows that Google cares what consumers think about the products.
Check out a brief video about this on Mashable!
I think this whole idea is really interesting and creative! Most people do like interactivity and I think that is a big thing these days! I do agree with you when you say it will give them a competitive edge and publicity. I think that there is no stopping Google and that they will always be in the game. They have no provided such a great and interesting thing for consumers!
ReplyDeleteI love this! It's really showing that Google knows how to target it's consumers. With the holiday season coming up, what better way to shop than in the 'snow?' I would totally love to see one of these Winter Wonderlabs in person. It will be interesting to see what other companies, such as Microsoft, come up with to promote their products.
ReplyDeleteThis is a great idea! Google is really working hard to show its consumers that they have and what products are available to them. Everyone loves to go out this time of year and shop, so its perfect to do something creative and new to attract customers. Im sure this is just the start of other innovate ways to shop in the holiday season.
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