How Can Media Make Money in Our New World?

         The evolving revolution of digital media is causing a drastic shift for companies everywhere to be able to make up for the money that they are accustomed to making with print media.  As the nature of print journalism is dying, major companies struggle to make the same kind of money through their online articles.  So, while more and more newspapers get taken off the shelves for good, media corporations like the Wall Street Journal struggle with how to incorporate advertisements in the same way that they could with newspapers.  Tracy Boyer Clark demonstrates in her article about the shift in journalism, “digital business made half as much as the print business and that print still garnered 85 percent of the total advertising revenue. Digital revenues were split almost evenly between advertising and subscription”.  She goes on in her article to state that for every print subscriber that’s worth $1, a digital subscriber would only be worth $0.25.  This is an issue that is a main concern for any major corporation with the ultimate goal being to find a way where they can make the same kind of money in digital media that they made in print media.  Furthermore, expect a large increase in ads and subscription expense.  Clark predicts that advertisements will at least double in the next three years to a projected 8 billion dollars. 

            As someone who strives to someday work in media, I am hopeful that companies can find a healthy balance between making money in digital journalist and not having a ridiculous amount of advertisements blanketing the website.  I feel that journalists are smart to come to terms with the death of print media, and to now focus primarily on how we can be successful in distributing media online.

http://innovativeinteractivity.com/2012/05/14/wall-street-journals-digital-strategy-amidst-the-digital-revolution/