Today, New York Magazine revealed an article on a very interesting, and local, topic. “New York’s Most Influential Tweeters May Surprise You,” by Joe Coscarelli, summarized quite an interesting study done by PeerIndex on the most influential tweeters from New York State, (http://nymag.com/daily/intelligencer/2014/02/most-influential-new-yorkers-on-twitter-2014.html?mid=google).
The analysis was done using a algorithm created by PeerIndex and went far beyond only looking at the number of followers a particular person might have. Plus, to be considered for their list, the tweeter must have been located mainly in New York State. So, one would think that maybe the governor of New York would rank high on the list? Or perhaps the mayor of New York City? Well, not quite.
Toping out the list was ESPN’s NFL insider, Adam Schefter, followed by Donald Trump, Jimmy Fallon, Piers Morgan, and Carmelo Anthony to round out the top five, respectively. Coscarelli was surprised to see Shefter at the top, and attributed this to his position and that the study was done during a period that included the Super Bowl. I agree with this but this that there is a little more behind his first place finish.
Schefter reports on all sporting news, but mainly NFL. Regardless, New York, both city and state, is a great sports town and Schefter has the most up to date and real time information, that he frequently tweets about.
In todays fast pace world of real time news, Schefter’s top place finish makes sense. Rather than waiting for an article to be published on a recent sports deal, Schefter can live tweet about it. And, his following is huge, at over two and a half million, and clearly his following reacts to his information a great deal. This results in his placing at the top of New York’s most influential tweeters.
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