I have never explored all the apps on my iPhone that were programmed in automatically. Until reading this article on the Starbucks app, I never realized the full potential of these scannable apps. 
I now know Apps like Passbook, function to keep your boarding passes, movie tickets, retail coupons, and loyalty cards in one place. Another company that uses a scanning app is Wegmans. At the register you can either scan the key chain shoppers club or the Wegmans iPhone app shoppers club. 
A new feature the Starbucks app has added, is the option of leaving a $0.50, $1 or $2 tip to your order. The upcoming version will also include a “shake to pay” feature. It sounds really convenient to just shake your phone and the barcode of your Starbucks card appears. Although, it looks like I am not alone, as far as utilizing the full potential of my iPhone. The article noted, “Starbucks says more than 11% of in-store transactions are made with mobile devices, though the company did not say how many of these were made via the Starbucks app.” Such a low percentage surprises me. Isn’t the stereotypical Starbucks customer hip and trendy? To get the Starbucks app go to the iPhone app store or follow the link: http://on.mash.to/1fy9CX5
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ReplyDeleteThe "shake to pay" is interesting.
ReplyDeleteMaybe in the future our phones will have credit cards and debit cards that you can pay with with a shake.
Interesting concept, but security on these features on phones hopefully grows along as well.
This is really cool, I think that I might actually try this out. I visit Starbucks frequently and I think this could be really useful for me! Great find!
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