2014 seems to be all about fitness and health. Everywhere you turn, there's an ad for some trendy workout gear to burn off all the processed junk that Americans are notorious for shoveling into their mouths (while, ironically, watching these same "Just Do It!" commercials on TV). This may be why Apple is projected to manufacture fitness accessories for iPhones instead of the "wearables" they were supposed to release this year.
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Imagine a world in which you can simply listen to music on your iPhone and at the same time be tracking your heart rate and body temperature. That world may (relatively) soon become a reality. Apple has teamed up with the creator of the Nike + Fuelband and is intending to enter the market of health & fitness.
Technology is becoming of increasing importance everyday. Health is now prevalent in countless American lives as well, so combining the two is a great way to do business. Look at Nike +. People love to track how they're doing- how many miles they've run, how many calories they've burned. If consumers who already have iPhones can purchase accessories to make this possible, they may choose this instead of going out and buying brand new hundred plus dollar Nike + compatible shoes (or they may do both!) or off-brand sport watches.
Will Apple customers be too disappointed that their much anticipated phone watches aren't in the forefront of Apple's mind? Some may, but economically the accessories are a much sounder decision to go with for this company.
I believe that it is an economically smart choice for Apple to get into the health and fitness segment of the market. I know personally that if Apple came out with workout products I would be interested in checking them out, and if they were good enough, buying them. It makes sense to design products for this specific market because, in my opinion the health and fitness market is growing as people become more conscious of the increasing weight and health issues our nation faces.
ReplyDeleteThe idea of Apple and Nike teaming up to tribute to the newest health and fitness movement in America is a really good marketing plan. So many people have iPhones nowadays that it should be easy for them to target people of all ages who are into fitness and working out. Personally, I use a Nike workout app at the gym that I can access right on my iPhone and it's really handy. If Apple comes out with more fitness and workout devices, I would definitely check them out.
ReplyDeleteI had a Nike Fuel Band and I loved it. But I do wish it had more capabilities. Yeah it connected to my phone and all, but it wasn't as convenient as I hoped. I really would like to beta test one of these and see if it is any better because if it is its something I would most likely purchase.
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