Live tweeting during the Super Bowl was record-setting with 24.9 million tweets that were generated during the event. When Percy Harvin of the Seattle Seahawks returned the ball 87 yards for a touchdown, there were 381,604 TPM (tweets per minute). Talk about buzz.
I, along with everybody else in the nation I'm sure, was multiscreening during the game and the tweets that showed up in my feed were hilarious. Many brands tweeted during the game, including DiGiorno Pizza, with their tweet:
"@DiGiornoPizza: YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT."
Tide made a vine, KFC responded to Pizza Hut, and H&M conversed with Axe. Brands using social media platforms like Twitter to advertise, create buzz, entertain, and to connect with followers is absolutely genius. I loved it and I'm glad that I had Twitter to keep me interested during the blowout game.
Celebrities like Rihanna, Ciara, and Ellen put in their two cents as well, attracting up to thousands of retweets. Hillary Clinton reached almost 60,000 retweets on one of her tweets:
"@HillaryClinton: It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl."
When it comes to live reporting, nothing compares to the amount of activity that Twitter produces. I think I spent more time on my phone than actually watching the game. Maybe I'm just too into my social media. Hut hut, hike.
For more on Super Bowl 48 on Twitter, check out: https://blog.twitter.com/2014/celebrating-sb48-on-twitter
Interesting point that you've made. The Super Bowl is the largest broadcast, with the most viewers watching every year. I guess Twitter took the lead this year.
ReplyDeleteGreat post Andrew. Some of our class's Tweets have been about the dying popularity of Twitter, but the fact that records are still being broken on it make me think otherwise. I actually did not go on Twitter during the game at all, but I can see how it would have been amusing. Traditionally, advertising was unidirectional (ads were merely viewed by consumers), but with Twitter, advertising becomes multidirectional (companies can communicate informally with each other and with consumers), which I believe is one factor that has made and will continue to make Twitter hugely appealing.
ReplyDeleteI agree it was a terribly boring Super Bowl but it also shows the strength of the NFL that even with it being such a lopsided event millions of people still watched it in its entirety (including myself). The Superbowl has escalated to be more than just a football game, it is essentially a national spectacle such as the Macy's Thanksgiving Day Parade and this shows how the power of social media contributes to events in our daily lives and how it will continue to progress as we move forward. Great Post Andrew, really interesting.
ReplyDeleteYou made a good point and I like how you even gave examples of celebrities and brands' tweets. I definitely was on twitter more than I was watching the game. I lost interest pretty quickly, but there were tons of funny tweets that summed up the game without having to watch it. Twitter has become so popular now that I don't think there will be a sporting event that happens without people commenting on it.
ReplyDeleteThat's an interesting point you make about brands communicating with each other over social media. It instills a kind of friendly competition and shows that these companies are trying to integrate social media into their marketing goals. I also see it happen a lot between different professional sports teams, such as the NFL and the NHL often.
ReplyDeleteGreat topic, Twitter was really fun during the Super Bowl. I think it's kind of lame when the brand's just start re-tweeting and talking to each other but some of them got some good publicity in. JCP did a great job with their GO USA mitten promotion.
ReplyDeleteI feel Twitter is becoming more event-oriented in nature versus an everyday thing. I like how brands are using it to create awareness and have conversations with their consumers about things that matter to their consumers.
Being a Broncos fan, I had more notifications on Twitter (during and after the game) then I have ever had. At first, it was annoying but it turned out to be funny and more exciting than the game itself. I ended up turning the game off and just kept up to date with my Twitter feed. In fact, I thought the memes and retweets were funnier than the commercials! Great topic and Twitter, in my opinion, is definitely the new social medium.
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