Social Media: Helping or Hurting Big and Small Businesses?

From big business, to small business, social media has been creating a revolution that will forever change the way we interact with these companies. With the expansion of social media over the past decade, they must change the way they do everything. 

In order to get their foot in the door, smaller businesses have been taking a different approach that seems to generate the kind of money they need in a shorter amount of time. Instead of paying $4 million dollars for a 30 second Super Bowl commercial, they have gone viral instead. With the constant sharing and liking of information on multiple social media platforms, they have generated a bigger buzz that $4 million dollars just can’t buy. 

With all of this pressure to conform to the mainstream culture of social networking, businesses are starting to lose the personal connections with their clients. Face-to-face contact is becoming less an less important and this is the cause of the hesitation many businesses feel. The most important way to maintain all of the confusion is to find the best balance between personal communication and viral communication.


With all of this pressure to conform to the mainstream culture of social networking, businesses are starting to lose the personal connections with their clients. Face-to-face contact is becoming less an less important and this is the cause of the hesitation many businesses feel. The most important way to maintain all of the confusion is to find the best balance between personal communication and viral communication.