An article on Forbes, published on Feb. 5, reports that Twitter is doing very well in respect to its revenues, which have slightly increased this quarter, but is having trouble attracting new users to its platform. The profit they earned was very small, about two cents per share, which may not seem like a lot, but it is good news for them, as it is the first quarter they ended "in the black", or with a profit. The trouble for Twitter comes from the fact that they have apparently not attracted as many new users as they could have, with an increase of only 9 million users from the last quarter. According to the stock market, they could have done much better, as they were marked down by 10% this quarter.
I think that this is a big problem for Twitter. After recently coming back from obscurity, they've proven that they can be one of the strongest social media platforms out there, but this report shows that they still have some work to do and that they can't afford to relax just yet. By no means do I think that Twitter is in trouble here, but I do think they need to keep working hard to cement their position as the next big social media platform. It may take a bit more time, but I'm confident that they'll get on the right track and show everyone how effective they can be.
http://www.forbes.com/sites/jeffbercovici/2014/02/05/twitter-earnings-good-news-on-revenues-not-so-much-on-users/
I agree that Twitter is the next big thing when it comes to social media. However, i disagree that they shouldn't be worried. They definitely need to find a way to attract more new users, or they run the risk of being swept away by the rest of the upcoming mediums, such as Instagram and Vine.
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