Healthcare Promotions are Turning to Social Media

    A Chicago marketing agency has turned to social media to promote and advocate for the importance of health insurance. With all of the chatter buzzing about on social media regarding Obama’s healthcare plan, it only seems right that efforts to promote the healthcare reforms take place on social sites such as Facebook and Twitter.

    The campaign itself, Get Covered Illinois, is an advertising campaign that uses Facebook, Twitter, and Youtube in addition to more traditional methods like billboards, TV and other advertising mediums. The goal of this campaign is to encourage the young people of Illinois to get healthcare insurance. So far the number of likes and follows are few but growing. The main idea is to get traffic from Facebook and Twitter directed to the Get Covered Illinois Website where individuals can get more information on health insurance, as education on the importance of healthcare insurance is the first step to a healthier America.

    I think this campaign is ingenious. Facebook and Twitter is where a majority of the young population is, so marketing a campaign aimed at their age group using a medium they are actively engaged in is the perfect strategy to gain support for healthcare, from young people.

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