Vine has been around for almost a year. I'm sure that many of us have looked at the videos that are flooding the Internet. I have to admit that I have even tried my luck at making Vines. According to Mashable Vine grew 403% in the year. Making it the fastest growing app worldwide.
In an article by Saya Weissman, Vine is broken down into the helpful ways that it can be used. The biggest feature that Vine has to offer is its time limit. With an increase in the amount of social media and interaction that we are all surrounded by today, our attention spans have been shrunk. Audiences are looking for information and entertainment in a short amount of time.
Using Vine gives you repetition, a narrative and brand exposure.
Vine runs its videos on a loop . You can create a concise message that will make an impression on its viewers but avoid boring them at the same time.
Often people find it easier to understand and relate to information when there is a narrative attached. Vine is a great way to tell a story with a creative and compelling twist. From the time that Vine was first launched to now users have made large strides in how to captivate audiences with interesting features.
Vine's popularity has drawn brands to give it a try too. Oreos, Target, and Samsung are a few brands that have made use of Vine. Vines ability to show benefits and new products for free, gives brands a larger audience and exposure from likes and revines.
Vine to many of us is primarily a place to find hilarious videos and hours of distraction. If we were in charge of a social media campaign would any of us turn to Vine as a possible tool? I think Vine is valuable and it removes some of the corporate feel that brands can be associated with. Vine gives brands a way to show a more interactive and humorous side to the business world.
I find vine to be effective with advertising because it's a way to illustrate both video and audio to show a product or get your point across. I agree with Paige's point of how we have a short attention span which is smart of vine to have only 7 seconds of filming available.
ReplyDeleteI personally enjoy vine for watching entertaining videos for humor and entertainment purposes. I work at a restaurant and the director of operations uses vine as a way to portray the food, drinks and the atmosphere. One instance is when we got a new pizza on the menu. He was able to capture the entire process of making the pizza with the use of vines signature feature of being able to start and stop video at various times.
This method is effective because the vine can be shared via email, text message, Facebook and twitter. Also it's a way for viewers to actually see the product in its entirety and to appeal to their senses.
Alana:
ReplyDeleteI was going to weigh in here with comment along the lines of "I just don't get Vine; I don't see what its practical applications would be." But your comment pre-empted that! Thanks for pointing out that it does have some utility. I'm not sure that's going to be enough to get me to sign up and start using it, but from your comments I can see why some people would be attracted to it and become engaged with it.
Dunkin' Donuts recently used Vine producing an ad early September for the Monday Night Countdown on ESPN. They are using a latte to flip a coin to signify the start of the game. First off, I think Vine is hilarious. The creativity some of these people show is wonderful. It also shows people have WAY too much time on their hands. Dunkin Donuts was successfully been able to use Vine on arugably one of the largest stages in advertising: football. If corporations can incorporate it with the NFL I think it can be used in many other aspects of our society. I think this proves to other corporations, Vine is no longer just a fun app, it is a tool. If your app makes it in the NFL, the possibilities are endless.
ReplyDeleteYour observation that it's gone from being a toy to a tool is very insightful, Zach, and I think you're correct and further thing the DD example illustrates that well. Great post.
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