Friday, October 25, 2013

YouTube Devleoping a News Channel




     YouTube has begun developing a news channel with content ranging from some of the largest to smallest broadcasters.

     Tom Sly, the new director of development for Google, hopes to bring the right news at the right time to YouTube subscribers, which is now over 21 million.

     Sly focuses on three characteristics of success for a YouTube news channel:
  • Amount of time spent consuming content
  • Number of subscribers creating meaningful content
  • Breaking major stories first on YouTube
     I believe YouTube has sealed the deal in becoming a reliable source for content.  With print media dying a slow death, will news strictly become video based?  Technology keeps moving us towards a world that is more and more animated.  Vine is an entertainment tool only allowing users six seconds to make a video, which brings out some very creative people.  Instagram has begun a video program allowing users 15 seconds of time, which gives them more time to produce quality content.

     More and more we are seeing a shift in who is producing the content.  Almost everyone has the ability to make a quality video just using their phone.  I think we will continue to see this shift of content being produced.  News stations cannot be everywhere, but with today's technology they don't have to be.  The public can break the news to them immediately as it happens.  This is making for a much more integrated society encouraging others to be involved with our community, and our news.

To read more on this article click here!


                          
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2 comments:

  1. UnknownOctober 25, 2013 at 9:13 PM

    Very cool post, Zach! It's very interesting to hear that YouTube will now be implementing a news-oriented approach. I scanned over the article you linked to and found something particularly interesting. YouTube has the unique opportunity to host niche content and then distribute this content to niche audiences worldwide. This is an opportunity that is unique to YouTube versus traditional broadcast television news outlets because the traditional outlets must position their content to apply to massive and diverse audiences. I'm very interested to see how this news attempt plays out for YouTube.

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  2. Donovan KimsOctober 25, 2013 at 11:47 PM

    This will be interesting to see how media expands and how Youtube plays a role in the expansion. I think this can be huge for youtube and our society as we know it .

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